Close Accounters of the Frozen Kind
My sister recently commented that if we outfitted vacuum cleaners with remote controls and flashing lights, no woman would ever push one again. (Wait for it….)
And now, back to business...
Information Resources Inc. recently released its third quarter 2005 sales figures for the food industry. Interestingly enough, frozen prepared foods are again making huge strides, continuing the march on domestic digestion.
Stouffer’s, of course, led the way, selling not only 7,692,472 family-style dinners (in other words, feeds more than one person), but a walloping 89,436,903 single-serve dinners and entrees. These figures include their normally successful Lean Cuisine branded lines, which have been huge favorites amongst people watching their weight, but it’s worthwhile to note that Healthy Choice (Con-Agra’s reduced-calorie/fat/carb brand) and Weight Watcher’s Smart Ones lines are both increasing in sales, while Lean Cuisine seems to be taking a hit, with sales declining between 20-30%, on average, over the same period last year.
And Swansons HungryMan dinners? The line that no one admits eating? Swansons not only sold more than ten million of these dinners in third-quarter 2005, but sales increased more than 20% over last year. These figures nearly match that of Marie Callendar’s, which sold slightly over 12 million dinners for $32 million-plus in sales.
Bertolli’s new Dinners for Two ingredient packages are making huge strides, selling more than 3 million units for the quarter for an 899% increase in sales over this period last year. As these dinners have been getting good reviews at the Icebox Diner, I can’t say I’m surprised. Another big mover is Contessa, with an increase in sales of more than 25% over last year, selling nearly 1.4 million ingredient packages to hungry families - which is pretty impressive for a line with only 18 different meals.
In total, just counting the top 5 brands in each category, American households purchased 26,762,460 “multi-serve” entrees or dinners, for a little over $151 million dollars in sales to feed their families. In the single-serve category, more than 211,492,605 entrees/dinners were purchased, with sales in excess of $400 million.
In other words – Americans buy and consume over 2.3 million “TV Dinners,” along with nearly 300,000 “family-style” frozen meals every single day.
Enjoy!!
And now, back to business...
Information Resources Inc. recently released its third quarter 2005 sales figures for the food industry. Interestingly enough, frozen prepared foods are again making huge strides, continuing the march on domestic digestion.
Stouffer’s, of course, led the way, selling not only 7,692,472 family-style dinners (in other words, feeds more than one person), but a walloping 89,436,903 single-serve dinners and entrees. These figures include their normally successful Lean Cuisine branded lines, which have been huge favorites amongst people watching their weight, but it’s worthwhile to note that Healthy Choice (Con-Agra’s reduced-calorie/fat/carb brand) and Weight Watcher’s Smart Ones lines are both increasing in sales, while Lean Cuisine seems to be taking a hit, with sales declining between 20-30%, on average, over the same period last year.
And Swansons HungryMan dinners? The line that no one admits eating? Swansons not only sold more than ten million of these dinners in third-quarter 2005, but sales increased more than 20% over last year. These figures nearly match that of Marie Callendar’s, which sold slightly over 12 million dinners for $32 million-plus in sales.
Bertolli’s new Dinners for Two ingredient packages are making huge strides, selling more than 3 million units for the quarter for an 899% increase in sales over this period last year. As these dinners have been getting good reviews at the Icebox Diner, I can’t say I’m surprised. Another big mover is Contessa, with an increase in sales of more than 25% over last year, selling nearly 1.4 million ingredient packages to hungry families - which is pretty impressive for a line with only 18 different meals.
In total, just counting the top 5 brands in each category, American households purchased 26,762,460 “multi-serve” entrees or dinners, for a little over $151 million dollars in sales to feed their families. In the single-serve category, more than 211,492,605 entrees/dinners were purchased, with sales in excess of $400 million.
In other words – Americans buy and consume over 2.3 million “TV Dinners,” along with nearly 300,000 “family-style” frozen meals every single day.
Enjoy!!
posted by Auntie's Food Life at 4:36 PM
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