Asian Sensations, Indeed! (Frozen Asian Foods)
This week's prologue is dedicated to my sister, who shall remain nameless, to protect the innocent (me). The following is intended to be sung to Crosby, Stills & Nash's immemorial "Marrakesh Express," with my humble apologies to the group for my parody.
"Menopause Express"
Looking at the world through hotflash misted eyes,
Feeling beads of sweat run down across your thi-i-i-ghs,
Mood swings coming end-to-end,
You think you’re going ‘round the bend,
Don’t laugh too hard, so you don’t need Depends!!!
Pouring nightsweats daily soak your queensize bed,
Being told the crazies are all inside your he-a-a-a-d,
Men get cars and trophy wives,
We just get our sweaty lives,
How come we don’t get the red ‘Vette too?
Don’t you know you’re riding on the Menopause Express
Don’t you know we’re riding on the Menopause Express
I’m just a damsel in distress.
Can you take the strain,
As it rots your brain…
I’ve been saving all my money just to buy some Spanx
To hide the extra pounds on my fla-a-a-a-nks,
Rub those swollen feet right back down to size,
Smile at the sweet young things that you now de-spi-i-i-i-se,
Hubby thinks it’s pretty funny,
Up until you boil the bunny,
Those homicidal rages will soon pass!!!
Well, girl you listen now,
Don’t you know you’re riding on the Menopause Express
Don’t you know we’re riding on the Menopause Express
You’re just a damsel in distress.
Don’t you know you’re riding on the Menopause Express
Don’t you know we’re riding on the Menopause Express
Just try not to obsess….
Can you take the strain,
As it rots your brain…
"Menopause Express," ©, Auntie's Food Life, derivative copyright, all rights reserved.
Back to the Frozen Food biz....
According to an article over at Cygnus’ Frozen Food Age, so-named “Asian foods” are becoming a forceful frozen-food market driver, creating double-digit sales growth for their respective companies.
Asian foods seem to be a category in search of a home. Grocers don’t know whether to place frozen asian-style foods in the meal, appetizer or snack category, resulting in foods being sprinkled throughout the frozen food aisle. Nonetheless, the North American market is gobbling up several brands with abandon.
Asian Sensations is Schwan’s Pagoda brand, which primarily features an assortment of egg rolls, spring rolls and appetizers, including Crab Rangoon and Thai Chicken Mini-Crisps. These products range from 140 to 260 calories and 6-14 grams of fat per serving. (For Asian Sensations product reviews, click here; for Asian Sensations nutritional information, click here). Schwan’s advises that new products will be available in the line commencing in mid-summer of this year. Supported by TV advertising that is conveying the message of “everyday Asian,” Pagoda is enjoying double-digit sales growth, and is focusing on mainstreaming Asian food snacking.
The “big dog” of sales growth in this market, however, has to be Kahiki Foods, reporting quarterly sales reports indicated increased dollars sales of about 47%. Launched in 1995, (from a Ohio plant next to its founding restaurant, which suspiciously resembled an old Trader Vic’s), and initially featuring “Polynesian” cuisine, Kahiki has exploded onto the foodservice scene, now providing dozens of frozen entrees, multi-serve meals, appetizers, rice bowls and tempura kits. According to press releases, Kahiki has just added what I would describe as “fusion” frozen foods. As examples: a chipotle-lime chicken egg roll with Monterey cheese, black beans and corn in a sesame ginger sauce, retailing for $3.49; a lemon grass chicken “stix,” also in a sesame ginger sauce, at $2.99, and a coconut curry chicken Samosa, in sweet and sour sauce, retailing for $2.99. For more information, Kahiki has its own website, which you can find by clicking here.
Regionally, Tiger Thai, based in Scottsdale, Arizona, serves up foods to grocers west of the Mississippi, primarily the west/southwest and upper Midwest regions, and is growing in sales to the tune of 10-15% per year. The company has specialized in tempura products, wowing consumers with its authentic tempura shrimp, cod, salmon, calamari rings and its January 2006 launch of coconut shrimp. Even more recently, Tiger Thai has branched out into spicier offerings, including a Thai Spicy (breaded) Shrimp, replete with a chili dipping sauce. (For those of you who participate in contests, you may wish to note the website contests 6-8 times a year in which consumers can win a case of tempura shrimp.)
I think it’s clear that Asian foods, being market-driven by Schwan’s Pagoda line, are emerging at a time when frozen food technology is rapidly adapting to allow ever-increasing varieties of foods, textures and flavors to be nutritiously served up to the North America market. Given the American propensity to constantly demand new tastes, it seems likely that we’ll be seeing many new brands jumping into the Asian foods market before year’s end.
Find frozen food and TV Dinner consumer reviews and nutritional information at the Icebox Diner.
"Menopause Express"
Looking at the world through hotflash misted eyes,
Feeling beads of sweat run down across your thi-i-i-ghs,
Mood swings coming end-to-end,
You think you’re going ‘round the bend,
Don’t laugh too hard, so you don’t need Depends!!!
Pouring nightsweats daily soak your queensize bed,
Being told the crazies are all inside your he-a-a-a-d,
Men get cars and trophy wives,
We just get our sweaty lives,
How come we don’t get the red ‘Vette too?
Don’t you know you’re riding on the Menopause Express
Don’t you know we’re riding on the Menopause Express
I’m just a damsel in distress.
Can you take the strain,
As it rots your brain…
I’ve been saving all my money just to buy some Spanx
To hide the extra pounds on my fla-a-a-a-nks,
Rub those swollen feet right back down to size,
Smile at the sweet young things that you now de-spi-i-i-i-se,
Hubby thinks it’s pretty funny,
Up until you boil the bunny,
Those homicidal rages will soon pass!!!
Well, girl you listen now,
Don’t you know you’re riding on the Menopause Express
Don’t you know we’re riding on the Menopause Express
You’re just a damsel in distress.
Don’t you know you’re riding on the Menopause Express
Don’t you know we’re riding on the Menopause Express
Just try not to obsess….
Can you take the strain,
As it rots your brain…
"Menopause Express," ©, Auntie's Food Life, derivative copyright, all rights reserved.
Back to the Frozen Food biz....
According to an article over at Cygnus’ Frozen Food Age, so-named “Asian foods” are becoming a forceful frozen-food market driver, creating double-digit sales growth for their respective companies.
Asian foods seem to be a category in search of a home. Grocers don’t know whether to place frozen asian-style foods in the meal, appetizer or snack category, resulting in foods being sprinkled throughout the frozen food aisle. Nonetheless, the North American market is gobbling up several brands with abandon.
Asian Sensations is Schwan’s Pagoda brand, which primarily features an assortment of egg rolls, spring rolls and appetizers, including Crab Rangoon and Thai Chicken Mini-Crisps. These products range from 140 to 260 calories and 6-14 grams of fat per serving. (For Asian Sensations product reviews, click here; for Asian Sensations nutritional information, click here). Schwan’s advises that new products will be available in the line commencing in mid-summer of this year. Supported by TV advertising that is conveying the message of “everyday Asian,” Pagoda is enjoying double-digit sales growth, and is focusing on mainstreaming Asian food snacking.
The “big dog” of sales growth in this market, however, has to be Kahiki Foods, reporting quarterly sales reports indicated increased dollars sales of about 47%. Launched in 1995, (from a Ohio plant next to its founding restaurant, which suspiciously resembled an old Trader Vic’s), and initially featuring “Polynesian” cuisine, Kahiki has exploded onto the foodservice scene, now providing dozens of frozen entrees, multi-serve meals, appetizers, rice bowls and tempura kits. According to press releases, Kahiki has just added what I would describe as “fusion” frozen foods. As examples: a chipotle-lime chicken egg roll with Monterey cheese, black beans and corn in a sesame ginger sauce, retailing for $3.49; a lemon grass chicken “stix,” also in a sesame ginger sauce, at $2.99, and a coconut curry chicken Samosa, in sweet and sour sauce, retailing for $2.99. For more information, Kahiki has its own website, which you can find by clicking here.
Regionally, Tiger Thai, based in Scottsdale, Arizona, serves up foods to grocers west of the Mississippi, primarily the west/southwest and upper Midwest regions, and is growing in sales to the tune of 10-15% per year. The company has specialized in tempura products, wowing consumers with its authentic tempura shrimp, cod, salmon, calamari rings and its January 2006 launch of coconut shrimp. Even more recently, Tiger Thai has branched out into spicier offerings, including a Thai Spicy (breaded) Shrimp, replete with a chili dipping sauce. (For those of you who participate in contests, you may wish to note the website contests 6-8 times a year in which consumers can win a case of tempura shrimp.)I think it’s clear that Asian foods, being market-driven by Schwan’s Pagoda line, are emerging at a time when frozen food technology is rapidly adapting to allow ever-increasing varieties of foods, textures and flavors to be nutritiously served up to the North America market. Given the American propensity to constantly demand new tastes, it seems likely that we’ll be seeing many new brands jumping into the Asian foods market before year’s end.
Find frozen food and TV Dinner consumer reviews and nutritional information at the Icebox Diner.
posted by Auntie's Food Life at 2:15 PM
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